The following report is a brand analysis of the company Aēsop and a marketing plan proposal to promote new products and increase brand awareness. While writing this report, I had to take into consideration the effects of Covid-19 and the currently changing fashion industry.
Before proposing a marketing communication plan, I did the following: analyzed the market using SWOT and PESTEL analysis, researched key marketing trends, identified the brand’s USP, KPIs, target consumer, key competitors, market position, retail stores,
Brand Marketing Campaign
and products. Finally, I tailored a campaign that accounted for the brand’s target consumer, marketing budget and launch time. The result, a marketing campaign called #AesopHome.
The objective of #AesopHome is to increase customer awareness for the brand’s “home collection” -- this includes their newly released collection of candles, hand care and body care products. This campaign is a response to their audiences newfound time spent at home. Its aim is to elevate the home experience by alleviating emotional stress, and providing hygienic safety relief.
and products. Finally, I tailored a campaign that accounted for the brand’s target consumer, marketing budget and launch time. The result, a marketing campaign called #AesopHome.
The objective of #AesopHome is to increase customer awareness for the brand’s “home collection” -- this includes their newly released collection of candles, hand care and body care products. This campaign is a response to their audiences newfound time spent at home. Its aim is to elevate the home experience by alleviating emotional stress, and providing hygienic safety relief.
and products. Finally, I tailored a campaign that accounted for the brand’s target consumer, marketing budget and launch time. The result, a marketing campaign called #AesopHome.
The objective of #AesopHome is to increase customer awareness for the brand’s “home collection” -- this includes their newly released collection of candles, hand care and body care products. This campaign is a response to their audiences newfound time spent at home. Its aim is to elevate the home experience by alleviating emotional stress, and providing hygienic safety relief.
and products. Finally, I tailored a campaign that accounted for the brand’s target consumer, marketing budget and launch time. The result, a marketing campaign called #AesopHome.
The objective of #AesopHome is to increase customer awareness for the brand’s “home collection” -- this includes their newly released collection of candles, hand care and body care products. This campaign is a response to their audiences newfound time spent at home. Its aim is to elevate the home experience by alleviating emotional stress, and providing hygienic safety relief.
