RESUME / CV

Education.

 

LCF | BSc Fashion Mgmt.

London College of Fashion

2020 - Present

FIDM | AA Fashion Design

Fashion Institute of Design

and Merchandise

2017 - 2019

Skills.

 

Technical:

  • Adobe Creative Suite (PS, AI, ID, XD)

  • Microsoft Office  (Excel, Powerpoint, Word)

  • Mailchimp

Design: 

  • CAD drawings (digital and hand drawn)

  • Pattern making, draping, marking, and sewing

  • Merchandising and line development

  • Trend research and analysis

  • Spec and costing garments,

  • Concept/Creative Design

Marketing: 

  • IG, FB, TT, PI, YT

  • EDM (Email direct marketing)

  • Social media management

  • Paid social media advertising

  • KOL collaboration

Experience. 

 

Silk Bridge International  / Marketing Manager

August 2021 - January 2022

  • Managed multiple brand accounts and oversaw their social media marketing

  • Researched, identified, and partnered with KOLs - negotiated deals for all influencer collaborations

  • Implemented ambassador program to engage influencers, and spread brand awareness

  • Developed seasonal product presentations of proposed designs (CAD drawings, and related visuals)

  • Wrote Amazon A+ content descriptions for product listings

  • Drafted and proposed new website layout for brands

Escalier  / Fashion Design Assistant

March 2020 - October 2020

  • Designed seasonal fashion items in line with Escalier's aesthetic (from initial market research to mood board creation to finalized CAD drawings)

  • Participated in the conceptual development of seasonal product lines, incl. pitching original ideas & concepts

  • Wrote and proofed SEO optimised product descriptions

  • Introduced new layout, color, illustration, typography, and branding for website

  • Created and launched weekly email marketing campaigns

The Unincorporated Life  / Fashion Design Instructor

June 2019 - August 2019

  • Led a class of 4 -12 year-olds in designing and constructing various garments from idea to completion

  • Set up and directed weekly runway shows

  • Patterned 4 complete runway looks a week for students

Achievements.

 

Zeitgeist Magazine

Co-founder of online publication - https://zeitgeistofficial.com/

FashionPop -

Hosted charity fashion show for Las Vegas shooting Victims

Project Runway Junior 2 Winning Cast Member of the Season -

https://www.amazon.com/Project-Runway-Junior-Season-2/dp/B01N4GO6TV

 

Figs / Production Team Intern

January 2019 - March 2019

  • Prepped for fittings and assisted as needed

  • Set up and assisted photoshoot production

  • Organized and filed fit samples, TOPs, patterns, and spec sheets.

  • Assisted specing samples and making tech packs

  • Set up monthly display wall and sample racks for meetings

Selfridges / Sales Associate

November 2021 - January 2022

  • Delivered customer service in the Designer Studio department, primarily covering luxury brands including Jacquemus, Off-White, Nanushka, Isabel Marant, and more.

  • Manned and walked the sales floor, proactively assisting customers with questions, concerns and item purchases.

  • Maintained store upkeep — including organizing and displaying merchandise, and restocking items.

FabFitFun / Design & Marketing Team Intern

September 2017 - May 2018

  • Maintained inventory control and processed weekly shipments

  • Created personalized croquis for VIP clientele

  • Organized and worked on excel docs for marketing

  • Routinely made coupons and product shipments

  • Worked on outreach to potential KOL collaborators.

  • LinkedIn
  • Instagram

© 2022 by Chelsea Ma